Briar Loft brings beauty to Madison through floral design for weddings and other events. Owners Alicia Bosscher and Ariyl Doran have organized their business to suit their talents — Doran does the floral design and Bosscher manages the business. They established Briar Loft in January 2018.
When the two friends decided to go into business together, Doran had already begun talking to Bryant Moroder of Baum Revision and dreaming of a floral studio in the historic Garver Feed Mill. In late spring Briar Loft will move into the second floor overlooking the atrium, with high ceilings and four large windows along the north wall. The suite will provide a pleasant space to meet with clients and a floral design studio with great natural light.
Both partners live on Madison’s east side near Olbrich Gardens and have admired the crumbling “Sugar Castle” from the Capital City Path over the years. “When I found out the plans for its reuse, especially that there would be event space, I got excited,” Doran said. “As a florist, I’ve worked in most of the event spaces around town and there isn’t anything like Garver. I just know people will be drawn to this unique place once they see it!”
Sarah White, Eastside News
Read the full story at Eastside News